Organizational Intelligence: A Strategic Tool for the Company–Environment Relationship
DOI:
https://doi.org/10.58479/cu.2024.141Keywords:
Organizational intelligence, strategic management, decision making, competitiveness, SWOT, prospective analysisAbstract
This article analyzes organizational intelligence as a key tool for strategic decision-making within companies. It presents various theoretical approaches to strategic planning and management, highlighting how information gathering and analysis enable organizations to enhance their competitiveness. Additionally, tools such as SWOT matrices, foresight analysis, and expert consultation are explored to optimize organizational processes. The research emphasizes the importance of business intelligence in adapting to the environment and reducing risks.