Nuclear energy in Spain: Stakeholder image and awareness.

Authors

  • José Manuel Martín-Herrero Universidad Alfonso X El Sabio (España)

DOI:

https://doi.org/10.58479/almanaque.2024.106

Keywords:

nuclear accident, nuclear energy, stakeholders, image, reputation

Abstract

Introduction: Spain is a country with a strong energy dependence. In recent years, in an attempt to alleviate this dependence, policies relating to renewable energies have been favoured, but those that promoted traditional methods of electricity production, such as hydroelectric or nuclear power, have been left aside. Nuclear energy has also not had a positive image among stakeholders. Methodology: The aim of this qualitative and quantitative research is to find out what knowledge stakeholders have about nuclear energy and what are the causes that enhance this image. In order to determine them, and based on the Critical Accident method, a survey is carried out in which the participants select a survey was carried out in which the participants selected the reasons that condition this image. Results: In general, stakeholders do not have much knowledge about nuclear energy. Although one of the reasons for a bad image is nuclear accidents, most of the respondents only know about two of them. Conclusions: More than half of the respondents give a positive opinion of nuclear energy, between 4 and 5 out of 5, with an overall score of 3.22 out of 5. It can be seen that in addition to nuclear accidents, there are other factors that contribute to this negative image, such as lack of knowledge, lack of information and the image projected by television.

Author Biography

José Manuel Martín-Herrero, Universidad Alfonso X El Sabio (España)

Head of Studies of the Bachelor's Degree in Marketing and Director of the Master's Degree in Marketing. Digital at the Alfonso X el Sabio University.

LinkedIn

Published

2024-07-01

How to Cite

Martín-Herrero, J. M. . (2024). Nuclear energy in Spain: Stakeholder image and awareness. ALMANAQUE, (43), 67–98. https://doi.org/10.58479/almanaque.2024.106

Issue

Section

Artículos